The Group has created an original communication concept for its 11,000 staff worldwide. GAIA combines an information base with job-specific sections that are essential to the sharing of initiatives and know-how:

GAIA, which takes its name from Greek mythology and evokes the creation of a world of constant travel, takes several different forms: the international Intranet, the internal magazine, and the integration workshops.

Numerous international, inter-job and inter-subsidiary workshops are organised on a regular basis. These include business-related committees, brand-promotion committees, and training seminars in project management or press distribution techniques.

Lagardère Services can count on sending international executives to work abroad to transfer their specialist know-how to colleagues in countries which do not have the required expertise locally.
Press distribution techniques are thus transferred beyond national European or North-America borders.